用AI自动化CRO、SEO与邮件营销

44个营销Skill，CRO/SEO/文案/邮件/广告/客户研究

详细介绍

Marketing Skills for AI Agents

这是一套专注于营销任务的 AI 代理技能集合。适用于技术营销人员和创始人，他们希望 AI 编码代理在转化优化、文案、SEO、分析和增长工程方面提供帮助。支持 Claude Code、OpenAI Codex、Cursor、Windsurf 以及任何遵循 Agent Skills 规范 的代理。

适用场景

技术营销人员、创始人

希望使用 AI 编码代理执行营销任务

涉及转化优化、文案撰写、SEO、分析、广告投放、增长工程等

核心能力

技能之间相互引用，并建立在共享上下文之上。 product-marketing 技能是基础——其他技能在执行任何操作前会先读取它，以了解你的产品、受众和定位。

┌──────────────────────────────────────┐
│ product-marketing │
│ (read by all other skills first) │
└──────────────────┬───────────────────┘
│
┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
▼ ▼ ▼ ▼ ▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│ SEO & │ │ CRO │ │Content & │ │ Paid & │ │ Growth & │ │ Sales & │ │ Strategy │
│ Content │ │ │ │ Copy │ │Measurement │ │Retention │ │ GTM │ │ │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │cro │ │copywritng│ │ads │ │referrals │ │revops │ │mktg-ideas │
│ai-seo │ │signup │ │copy-edit │ │ad-creative │ │free-tools│ │sales-enable │ │mktg-psych │
│site-arch │ │onboarding│ │cold-email│ │ab-testing │ │churn- │ │launch │ │customer- │
│programm │ │popups │ │emails │ │analytics │ │ prevent │ │pricing │ │ research │
│schema │ │paywalls │ │social │ │ │ │community │ │competitors │ │ │
│content │ │ │ │video │ │ │ │lead-magnt│ │comp-profile │ │ │
│aso │ │ │ │image │ │ │ │co-mktg │ │directory │ │ │
│ │ │ │ │sms │ │ │ │ │ │prospecting │ │ │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
│ │ │ │ │ │ │
└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
│
Skills cross-reference each other:
copywriting ↔ cro ↔ ab-testing
revops ↔ sales-enablement ↔ cold-email
seo-audit ↔ schema ↔ ai-seo
customer-research → copywriting, cro, competitors

所有可用技能及其触发条件如下：

技能
描述

ab-testing
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program….

ad-creative
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…

ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,…

ai-seo
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers….

analytics
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions…

aso
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO…

attribution
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an…

churn-prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or…

co-marketing
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use…

cold-email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,…

community-marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a…

competitor-profiling
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions…

competitors
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…

content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…

copy-editing
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the…

copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,…

cro
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage,…

customer-research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer…

directory-submissions
When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for…

emails
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email…

free-tools
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or…

image
When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product…

influencer-marketing
When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and…

launch
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user…

lead-magnets
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the…

marketing-council
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by…

marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the…

marketing-loops
When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a…

marketing-plan
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use…

marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when…

offers
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing,…

onboarding
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also…

paywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use…

popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also…

pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions…

product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions…

programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions…

prospecting
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or…

public-relations
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy…

referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy….

revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes….

sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also…

schema
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user…

seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO…

signup
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the…

site-architecture
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal…

sms
When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts,…

social
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,…

video
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use…

工作方式

用户提供 ：产品营销上下文文档（ product-marketing.md ），描述你的产品、目标受众、定位和关键信息。这是所有其他技能的基础。

技能处理 ：当你向 AI 代理提出营销任务时，代理会根据任务类型自动调用相应的技能。技能会读取产品营销上下文，并应用专业框架和最佳实践来生成输出。

用户获得 ：具体的输出，例如优化后的页面文案、SEO 审计报告、电子邮件序列、广告创意等。

使用示例

安装后，直接向 AI 代理提出营销任务：

"帮我优化这个着陆页以提高转化率"
→ 使用 cro 技能

"为我的 SaaS 撰写主页文案"
→ 使用 copywriting 技能

"设置 GA4 跟踪注册事件"
→ 使用 analytics 技能

"创建一封 5 封邮件的欢迎序列"
→ 使用 emails 技能

你也可以直接调用技能：

/cro
/emails
/seo-audit

从 v1.x 升级到 v2.0

如果你之前安装了 v1.x 版本的技能，v2.0 版本重命名了 17 个技能，并将 page-cro 和 form-cro 合并为单个 cro 技能。升级后，旧名称的文件夹会保留在安装目录中，需要手动清理。

清理旧技能文件夹

在技能安装目录（例如 .agents/skills/ 或 .claude/skills/ ）中执行以下命令删除旧文件夹：

rm -rf page-cro form-cro \
ab-test-setup analytics-tracking aso-audit competitor-alternatives \
email-sequence free-tool-strategy launch-strategy onboarding-cro \
paid-ads paywall-upgrade-cro popup-cro pricing-strategy \
product-marketing-context referral-program schema-markup \
signup-flow-cro social-content

然后重新安装 v2.0 技能。

迁移产品营销上下文文件

v2.0 中上下文文件的位置从 .claude/ 移动到 .agents/ ，文件名从 product-marketing-context.md 改为 product-marketing.md 。将现有文件移动到新位置：

mkdir -p .agents
mv .claude/product-marketing.md .agents/product-marketing.md 2>/dev/null
mv .claude/product-marketing-context.md .agents/product-marketing.md 2>/dev/null

技能仍会检查 .claude/ 和旧文件名作为后备，因此不迁移也不会破坏功能。

完整重命名映射

旧名称
新名称

ab-test-setup
ab-testing

analytics-tracking
analytics

aso-audit
aso

competitor-alternatives
competitors

email-sequence
emails

form-cro
合并到 cro

free-tool-strategy
free-tools

launch-strategy
launch

onboarding-cro
onboarding

page-cro
cro

paid-ads
ads

paywall-upgrade-cro
paywalls

popup-cro
popups

pricing-strategy
pricing

product-marketing-context
product-marketing

referral-program
referrals

schema-markup
schema

signup-flow-cro
signup

social-content
social

注意事项

需要先创建 product-marketing.md 文件，描述产品、受众和定位，其他技能才能正常工作。

技能之间相互依赖，某些技能会引用其他技能（如 copywriting ↔ cro ↔ ab-testing ）。

该技能集合适用于支持 Agent Skills 规范 的 AI 代理，如 Claude Code、OpenAI Codex、Cursor、Windsurf 等。

从 v1.x 升级时，需要手动清理旧技能文件夹并迁移上下文文件。

试试这样做

• 帮我优化这个注册页的转化：分析表单、文案、信任元素和 A/B 测试方案。
• 为这个 SaaS 产品写一组冷邮件序列，包含首封、跟进和反对意见处理。
• 规划一套 SEO + programmatic SEO 页面架构，覆盖竞品页、替代品页和长尾用例页。

作者：Corey Haines（Swipe Files创始人） 营销全套 ｜ GitHub Stars 34K ｜ 标签：写作文案 发布分发 已认证

来源：colaos.ai ｜ Skill ID：marketingskills